Why Long-Term Growth Starts Before Purchase Intent

Most brands focus their marketing on the moment a buyer is ready to make a decision. It feels efficient, measurable, and directly tied to revenue. In reality, this is also the most competitive and expensive stage of the funnel, where differentiation is minimal, and many buyers have already made up their minds. Long-term growth is...

Hightech Kaunas Establishes New Connections with Singapore Business Federation

During the Enterprise Europe Network international conference in Aalborg, Denmark, Hightech Kaunas continued expanding its international cooperation network by meeting with the Singapore Business Federation (SBF) — the leading business chamber representing companies, industry groups, and innovation-driven organizations across Singapore. Hightech Kaunas presented its activities, technological focus areas, and innovation ecosystem, highlighting opportunities for collaboration...

Hightech Kaunas Explores Collaboration with Bulgarian Mechatronics and Automation Cluster

As part of its ongoing international partnership-building activities, Hightech Kaunas met with the Bulgarian Mechatronics and Automation Cluster during the Enterprise Europe Network conference in Aalborg, Denmark. This cluster unites companies and research centers working in robotics, automation, and smart manufacturing technologies, fostering innovation in advanced production systems. The discussions revealed multiple promising areas for...

Hightech Kaunas Engages with Maritime Industry Cluster to Explore Innovative Solutions

During the Enterprise Europe Network international conference in Aalborg, Denmark, Hightech Kaunas continued its international partnership-building efforts by meeting with a Maritime Industry Cluster, which brings together organizations from the maritime, shipping, logistics, and marine technology sectors to strengthen innovation in the blue economy. The discussions identified several potential areas for collaboration: These initial talks...

Hightech Kaunas Explores Collaboration with Bulgarian Renewable Energy Cluster

During the recent Enterprise Europe Network international conference in Aalborg, Denmark, Hightech Kaunas continued its series of international partnership-building initiatives by meeting with the Bulgarian Renewable Energy Cluster. This cluster unites companies and experts working across solar, wind, hydro, and other clean energy sectors, aiming to accelerate sustainable energy development and innovation. The discussions highlighted...

Hightech Kaunas Strengthens Connections with International Clusters

During the Enterprise Europe Network international conference, held in Aalborg, Denmark, from 25 to 29 November, where more than 800 network partners from 50 countries gathered, Hightech Kaunas took significant steps toward expanding its international collaboration landscape. As part of a broader series of partnership-building initiatives, the cluster met with several international counterparts to explore...

Strengthening Collaboration: Hightech Kaunas Representatives Meet Guest from the United Arab Emirates

A representative from the United Arab Emirates recently visited Kaunas, where he met with members of the Hightech Kaunas cluster to explore opportunities for future cooperation. The meeting focused on potential areas of partnership between innovative Lithuanian companies and partners in the UAE. During the visit, Hightech Kaunas representatives introduced the guest to the region’s...

HighTech Kaunas Cluster strengthens ties with the UAE at the Lithuania–UAE Economic Forum

Representatives of the Hightech Kaunas cluster—Ingrida Braziūnienė, Andrius Verbyla, and Šarūnas Pundzius, a delegate from cluster member Invertus—participated in the recent Lithuania–UAE business forum, where both countries emphasized their commitment to strengthening economic cooperation. During the event, the cluster team actively engaged with partners from the United Arab Emirates, explored new collaboration opportunities, and established...

Stop Guessing, Start Knowing: Why Visibility Is the New Key to Business Growth

In today’s fast-moving digital landscape, relying on assumptions is no longer an option for any company that wants to stay competitive. Businesses generate more data than ever before, but without the right tools to interpret it, that information becomes scattered, underused, or simply invisible. And that’s where real problems begin. Operational inefficiencies remain hidden. Teams...

When Data Becomes a Liability, Not an Asset

“Data is the new oil,” they said. And just like oil, it leaks, spills, and causes fires when handled carelessly. The truth is, most companies don’t have “big data.” They make a lot of noise, endless logs, disconnected spreadsheets, and half-configured analytics dashboards. The result? More confusion, not more clarity. One client, a regional distributor, was...