Migration of MyTherese.com to Sylius – A Collaborative

One of the leading global luxury fashion retailers, MyTheresa. Com, undertook a significant
technological transformation by migrating its e-commerce platform from Magento to Sylius. This
migration was crucial to support the growing demands of its global customer base, enhance
functionality, and ensure a smoother, more efficient customer experience. Playing a pivotal role in
this transformation was the dedicated team from Invertus, a proud member of Kaunas Hightech
Cluster.
The Challenge
MyTheresa.com faced a key challenge: the need to upgrade its platform to one that could handle
the complexities of a global luxury retailer. Their previous platform, Magento, while robust, was
unable to keep up with the companys rapid growth and the need for bespoke functionalities. MyTheresa required a scalable, flexible solution that could adapt to the unique demands of their luxury customers. The Solution In collaboration with a multinational team of in-house and external developers, Invertus took on the challenge of migrating MyTheresas entire platform to Sylius, a cutting-edge e-commerce
framework. The Invertus team not only handled the software development but also assumed full
project management responsibilities through a dedicated Product Owner, ensuring smooth
coordination and communication between internal and external stakeholders.
Key Achievements

  1. Seamless Migration: The transition from Magento to Sylius was completed without
    disruptions, allowing MyTheresa to continue serving its global customer base while
    enhancing the overall performance of the platform.
  2. Improved Payment and Checkout: The Invertus team developed custom functionalities to
    enhance the payment and checkout processes, ensuring a seamless experience for
    MyTheresa`s high-end clientele.
  3. Optimized Order Management and Returns: The migration included significant
    improvements in order management and returns processing, making these systems more
    efficient and customer-friendly, crucial for maintaining customer loyalty in a luxury market.
    Project Management Excellence
    Beyond the technical aspects, Invertus excelled in project management. The dedicated Product
    Owner oversaw the entire project lifecycle, managing the collaboration between internal and
    external teams, and end ensuring timely delivery of each milestone. This hands-on approach
    ensured that the migration met both MyTheresa`s business objectives and its stringent quality
    standards.
    Conclusion

The successful migration of MyTheresa.coms platform to Sylius has not only enhanced the user experience but also solidified the companys ability to scale and meet future demands. Thaks to
the expertise and project management skills of Invertus, a Kaunas Hightech Cluster member,
MyTheresa is now equipped with a future-proof e-commerce platform that supports its continued
growth as a leader in the global luxury market.
This success story showcases the value of collaboration, technical expertise, and leadership in
delivering complex solutions in today`s competitive e-commerce landscape.

https://www.mytheresa.com