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Artificial intelligence is changing how customers discover products and how retailers run their operations. Invertus, a member of the Hightech Kaunas cluster, offers AI and ML-enabled services that help commerce businesses turn data into better customer experiences and more efficient processes.

Where AI creates value in commerce

• Product discovery – smarter search and personalised recommendations.
• Content – support in creating and enriching product descriptions and attributes.
• Customer service – assistants that answer common questions and route complex cases.
• Operations – demand insights, anomaly detection and automation of routine tasks.

Practical, business-first AI

Invertus matches today’s business needs with tomorrow’s opportunities. Rather than starting with technology, AI projects start with a concrete business question: which process costs too much, where customers drop off, or which decisions could be supported by data. Solutions are then integrated into existing platforms and workflows so that teams actually use them.

Getting started with AI

1. Identify use cases with clear business impact.
2. Assess data availability and quality.
3. Build a pilot and measure the results.
4. Integrate and scale the solutions that work.

Frequently asked questions

Do we need a lot of data to start?

Not always. Some use cases rely on existing AI models, while others require historical data. The initial assessment clarifies this.

Can AI features be added to our existing store?

Yes. AI capabilities are usually integrated into existing platforms through APIs and extensions.

Learn more about Invertus or contact Hightech Kaunas to explore AI for your business.