When Data Becomes a Liability, Not an Asset

“Data is the new oil,” they said. And just like oil, it leaks, spills, and causes fires when handled carelessly.

The truth is, most companies don’t have “big data.” They make a lot of noise, endless logs, disconnected spreadsheets, and half-configured analytics dashboards. The result? More confusion, not more clarity.

One client, a regional distributor, was drowning in reports. Every department had its own dashboard. Sales data didn’t match finance data, and no one trusted the numbers enough to make decisions. The fix wasn’t another BI tool. It was governance. A simple data taxonomy, one source of truth, and automation to keep it clean. In three months, decision time dropped by 60%.

That’s the kind of transformation Hightech Kaunas Cluster companies specialise in, turning chaotic data into a controlled asset. Not by selling buzzword solutions, but by implementing structure, discipline, and a bit of common sense.

How to keep data from becoming your next risk:

  1. Centralise ownership. If everyone owns the data, no one does.
  2. Prioritise quality over quantity. You don’t need more sensors; you need better validation.
  3. Treat privacy as part of architecture, not compliance. Secure systems are designed that way from day one.

The rise of AI has worsened this problem. Every company now wants to “use AI,” but few realise that training algorithms on insufficient data just makes mistakes faster and more expensive.

Real insight starts with real hygiene.
And that’s not glamorous, it’s just engineering done right.

So before chasing predictive models, make sure your operational truth isn’t scattered across 14 spreadsheets and a shared drive called “final_v3_really_final.xlsx.”


Data doesn’t drive growth. Decisions do.
Data helps you make them without guessing.